The Challenge of Traditional Retail Malls
Boost the Mall’s Revenue: Traditional malls are experiencing declining customer traffic and revenue due to the rise of internet retail and multi-format shopping centers. Transformation is urgently needed to boost the mall’s revenue.
Project Goals: From Short-Term Stop Loss to Long-Term Brand Breakthrough
Quick Recovery and Boosting Mall Appeal:
Follow local top-tier indoor playground equipment standards and ensure the project opens by May 18, 2024 to reverse revenue decline.
Building a Brand to Enter the Amusement Industry Sector:
Create a unique park brand, enter the amusement industry, and explore new business opportunities.
Precise Execution - Improve Overall Performance:
Project timeline ≤ 5 months (industry average: 6 months)
Average parent-child stay time ≥ 120 minutes, customer satisfaction ≥ 85%
Collaboration: Beston Rides Full-Process Customization for Precise Execution
Follow Top Parks and Precise Design:
Based on the mall’s positioning, Indonesian culture, and benchmark against local top-tier indoor playground equipment, we designed a unique space theme to enhance the mall’s appeal and competitiveness.
Fun & Varied Amusement Rides:
We offered a variety of amusement rides, including ball pits, zip lines, sand pits, electric interactives, and climbing walls, etc, to encourage longer stays and repeat visits.
Clear Plan, On-Time Delivery:
We finalized the design and layout early to ensure smooth progress and timely completion.
Full-Service Support:
From design to delivery, we provided full support, including on-site guidance and staff training.
Project Results: Impressive Data and Outstanding Reputation
Surge in Customer Traffic:
Over 2,000 visitors on opening day, with overall mall traffic rising by 20%.
Social Media Buzz:
The project garnered over 600,000 exposures on platforms like TikTok, with local parents organically sharing their experiences.
Increased Sales and Ongoing Revenue Growth:
The project boosted food and entertainment sales by 35% and improved membership renewals rate, ensuring steady revenue for the mall.
Partnering with Beston Rides to Build the Next Generation of Amusement
The 1300㎡ indoor playground project in Indonesia showcases how creative design can boost mall traffic, attract family customers, and drive revenue growth. Looking for a breakthrough to upgrade your project? Let Beston Rides help you create the next big hit!