Breaking news! A new indoor playground opens in Indonesia! From site confirmation to successful opening, it takes just five months. Featuring exclusive original IP and immersive themed areas, the playground draws massive tourists. Now, let’s take a closer look inside this unforgettable wonderland!
Challenge
There are only 6 months before the scheduled opening day, the client hadn’t finalized the project site and theme.
Project Goal
Clients aimed to start an indoor playground that contains education and entertainment, and attracts visitors of all ages to boost brand competitiveness.
Beston Rides Actions to Enable Fast Project Success
Site Confirmation
We assisted the client to conduct in-depth research on each potential site. After comparing the competitors, transportation, and customer traffic around each location, we finalized the site selection.
Theme Selection
Through researching, we knew that the client’s previous project theme - “Championship Showdown” is successful. It emphasized teamwork and self-improvement. According to that, we expanded it into a new theme - “world of champions.”
Play Area Planning
We divided the playground into 3 main areas.
- Traditional Play Zone: Designed for visitors aged 2–7.
- Challenging Expansion Areas: Tailored for guests aged 8–18.
- Digital Sports Zone: Aimed at visitors aged 18+.
Ship in Batches
Based on our rich experience in practical project management, we adopt the method of shipping in batches. This ensured the playground opened smoothly within five months.
Success: Strong Visitor Growth and Revenue Performance
With its unique theme, the indoor playground attracts numerous tourists, becoming a new landmark of the city.
- Daily Visitor Flow:300, with weekend peaks exceeding 600.
- Daily Revenue: Turnover is twice that of other theme parks.
If you are planning to develop an indoor playground, theme park, or family entertainment center, Beston Rides is here to help. Welcome to contact us!
