National trend is coming! This consumer wave, underpinned by cultural confidence, is reshaping the amusement industry with its disruptive power. Using amusement as a fulcrum, the national trend is driving an industrial transition from “Made in China” to “Created in China.” The amusement industry, as a carrier of cultural narratives, is thriving now.
Background of the Popularity of National Trend Amusement
National trend becomes a vehicle for cultural confidence to support the integration of traditional culture and modern industries.
With Generation Z’s growing sense of cultural identity, national trend theme parks that combine aesthetics and experiential experiences are becoming a new necessity.
Traditional amusement rides are facing significant homogeneity, while national trend themes are becoming a breakthrough for differentiation.
National Trend Amusement Projects: A Development Model of Integrated Business Formats
Amusement & IPs: Emotional Value Stimulates Consumption
Popular IPs generate their own traffic, often attracting numerous enthusiasts to participate in offline activities. Whether it’s the reproduction of anime scenes, NPCs guiding tourists to participate in interactive activities, or tourists role-playing, the emotional value of IP can stimulate tourists’ enthusiasm and turn it into a driving force for secondary consumption.
Amusement & Retail: Secondary Consumption Increases Revenue
Trendy cultural and creative products have become popular souvenirs among young people. After visiting, buying a few cultural and creative products at a souvenir shop as souvenirs or gifts for friends and family has become a “to-do” for young people. It also forms a closed loop of “visit check-in → emotional resonance → consumption conversion”, and becomes a new consumption hotspot for scenic spots and increases their revenue.
Amusement & Education: Traditional Culture Passes Down
The rise of the national trend has transformed recreational activities from simply "fun" to a combination of learning and play. Some intangible cultural heritage projects have also made their way onto the streets, becoming accessible and experiential for ordinary tourists. Young people are learning about traditional culture through these experiences, while also contributing to the legacy of these skills.
Amusement & Media: Online and Offline Linkage
The role of social media in the information age cannot be underestimated. Livestreaming at scenic spots has become the norm. Many scenic spots have set up dedicated livestreaming teams to showcase the real scenery and simultaneously sell special merchandise. The online livestreaming efforts are feeding back offline customer traffic, ultimately boosting annual revenue.
Typical Case: Royal Paradise of Millennium City Park
The Royal Paradise, the core project of the third phase of the Millennium City Park in Kaifeng, Henan Province, was fully completed and opened in September 2024. As the first theme park deeply integrated with Song Dynasty culture in China, it features “culture + technology + entertainment + performances”, providing visitors with an immersive experience.
5 Core Amusement Rides for Immersive Song Dynasty Cultural Experience
Su Shuang Qian Li
- Features: As the world’s largest and China’s first Song Dynasty-themed carousel with 108 seats, it is inspired by Yue Fei’s warhorse.
- Experience: Visitors ride on a horse-shaped ride that simulates the magnificent scene of Yue Fei’s army deploying troops.
Long Teng Gu Wu
- Features: A 40-passenger high-speed roller coaster featuring a Song Dynasty drumming theme with a giant-dragon-shaped track.
- Experience: Accompanied by dynamic music, visitors experience the thrill of soaring through the clouds.
Feng Wu Jiu Tian
- Features: A flying fire phoenix turntable that combines 360° rotation with eccentric rotation.
- Experience: Its cabin feels like a soaring phoenix and offers panoramic views of the park.
Hua Deng Chu Shang
- Features: A 48-person rotating samba balloon, it is inspired by Song Dynasty lanterns.
- Experience: Accompanied by dynamic music, visitors experience the thrill of soaring through the clouds.
Shen Zhou Chu Hai
- Features: A 50-passenger pirate ship ride, recreating the “Shenzhou” vessel used in Song Dynasty diplomatic missions.
- Experience: The hanging basket swirls and floats under centrifugal force, and also combined with lighting to create a romantic atmosphere.
6 Key Successful Elements as A Model of Cultural & Tourism Integration
Creative Transformation of Song Culture
Technology Empowerment
Performance System Innovation
- Live-action horse battles, featuring real horses and live action recreating historical scenes.
- Water-based live-action show drives 45% of nighttime revenue.
Full-time Coverage
Diversified Revenue
High-quality Media Marketing
Innovative Application Strategies for National Trend Elements
In-depth Development of Themed IPs
- Revitalizing Classic IPs: Integrating classic domestic film and television IPs, recreating iconic scenes from the original works, and creating an immersive experience that brings film and television into the real world.
- Incubating Original IPs: To enhance visitors’ interactive experiences, some scenic spots have launched interactive experiences. For example, pedaling a bicycle triggers light and shadow projections and dynamically presents local cultural symbols to achieve a triple linkage of “sports, technology, and culture.”
Fusion of Traditional Crafts and Technology
- Intangible Cultural Heritage + Digital Technology: Some scenic spots are integrating intangible cultural heritage skills like magic and acrobatics with augmented reality technology to recreate mythological scenes for enhancing viewing pleasure.
- Technology Empowers Interaction: Original trendy toy IPs are gaining popularity worldwide. Some are even integrating them with advanced technologies to enhance the IP’s technological appeal and playability.
Scenario-Based Narrative Design
- Time-Travel Narrative: A unique retro setting, actors in period costumes, and a dramatic drama unfold. Scenes from the past present before eyes, while, visitors, as spectators, witness the unfolding story.
- Role-Surrole Immersion: A script-based experience. Visitors become the protagonists of the story and participate in the puzzle-solving process, transforming the experience from “watching the performance” to “starring in the show.”
Risk Aversion for National Trend Amusement
China’s traditional culture is rich and colorful, but the integration of culture and entertainment is not a simple piling up of various traditional elements, but rather a display of the cultural core.
While avoiding plagiarism, cultural and tourism-related industries must also effectively protect their intellectual property rights and prevent IP theft.
Even the same culture can be expressed in different ways in different regions. Properly highlighting cultural differences can help avoid the homogenization of cultural products.
Future Outlook: Multi-dimensional Development of National Trend Amusement Industry
With the deep integration of technology, the national trend amusement industry is developing rapidly, and countless overseas opportunities have also demonstrated its commercial globalization potential. It is not only a technological advancement, but also a reflection of cultural confidence. In the future, it will be multi-dimensional, dynamically linking multiple fields such as technology, culture, education, and commerce.If you also want to build your own national trend amusement park, welcome to cooperate with Beston Rides!
Last Updated on 2025-08-21 by Beston Rides
