Beston Rides partnered with Florawisata D’Castello—a 500,000 m² landscape park in Subang, Indonesia—to deliver a batch of amusement rides, including a Ferris wheel, a drop tower, a swing tower, and more. Custom-designed to harmonize with the park’s vibrant fairy-tale aesthetic and local culture, these new attractions helped boost annual attendance to approximately 3 million visitors.
Project Highlights & Key Outcomes
Project Overview
- Park Name: Florawisata D’Castello
- Total Site Area: 500,000 m²
- Key Rides Installed: Ferris wheel, drop tower, swing tower, swing ride, pirate ship ride, and more.
- Designed Service Life: 20+ years
Business Impact
- Annual Visitors: Around 3,000,000
- Payback Period: About 3 years
- Current Park Status: One of Indonesia’s top family entertainment destinations.
- Explore the park’s vibrant atmosphere on Florawisata D’Castello’s official Instagram.
Project Origin: A Flower Park Waiting for Its Next Chapter
Florawisata D’Castello originally opened as a modern flower park featuring colorful castle architecture. To transition from a photo-op garden into a full-scale family resort, the developer partnered with Beston to add several amusement rides to the park. The project was guided by three goals:
More Fun
The park needed distinctive rides to stand out from competing Indonesian parks.
More Beautiful
The rides had to feature colorful, customized designs to strengthen the park’s brand identity.
More Rewarding
The new rides needed to generate strong revenue and pay back the investment quickly.
Beston Rides’ Solution: Exciting, Eye-Catching and Profitable
Signature Crowd-Puller Ride
To establish an exclusive identity for the park, Beston Rides proposed a high-altitude swing tower rarely found among regional competitors, giving Florawisata D’Castello a clear market advantage.
Customized Aesthetics & Branding
- Themed Design: All rides match the park’s fairy-tale theme. For instance, the rainbow slide features eye-catching, vibrant colors.
- Park Branding: Custom park logos are prominently displayed on the rides, boosting brand recognition in social media posts.
Optimized Park Layout
Every ride was positioned to optimized foot traffic flow, guest satisfaction, and revenue generation:
The towering Ferris wheel and swing tower serve as visual focal points to draw crowds visitors from across the park.
The family-friendly swing ride, high-throughput pirate ship ride and other amusement rides offer strong returns at a lower investment.
Driving Long-Term Growth for Florawisata D’Castello
Beston Rides provided Florawisata D’Castello with distinctive ride experiences that few regional competitors could match, making the park a top destination for both local families and influencers. Impressed by the project’s success, the park developer expressed their confidence in Beston Rides:
“We believe Beston Rides’ products are excellent. Having seen Beston Rides’ strength firsthand, we look forward to deepening our cooperation and building better parks together.”
— Representative of Florawisata D’Castello Development Team
Planning to build or upgrade a signature park that delivers strong ROI? Contact Beston Rides today to turn your vision into a profitable reality!
