In today’s competitive amusement market, upgrading the play experience and creating fresh, interesting scenes are the real keys to boosting popularity. Now, let’s take a look at how Beston Rides helped the Semey client refresh the venue, regain popularity, and drive new growth.
Challenge
Declining Revenue: The top-floor amusement area has lost its appeal due to outdated equipment and experience, resulting in a decline in top-floor passenger traffic and limited revenue. A quick and effective renovation was urgently needed to reverse the trend.
Project Goals
Diversify and Upgrade to Create an Immersive Parent-Child Playground
- Replace outdated equipment with innovative and interactive indoor playground equipment.
- Combine challenge and fun to enhance the play experience, extend customer stay time, and boost repeat visits.
Fast Production to Capture the Summer Vacation Peak
Ensure quick delivery for a smooth opening before the summer vacation. Stop losses promptly, boost Semey mall's popularity, and achieve growth in both traffic and revenue.
Comprehensive Custom Solutions for Semey Client
Site Evaluation + Innovative Custom Design
Beston Rides conducted a detailed analysis of the original space layout and usage to create an efficient and differentiated upgrade plan:
- Retained usable areas to reduce renovation costs
- Improved space utilization, visual appeal, and layout flow
- Optimized play routes: smoother activity paths for children and better viewing areas for parents to enhance the overall experience
Diverse and Interactive Play Features
Based on local family preferences and children’s behavior, we chose highly engaging attractions for different age groups:
- Rainbow Slide & Zipline: Ignite curiosity, increase excitement, and create a thrilling atmosphere.
- Rock Climbing: Encourages physical challenges, builds courage, and enhances coordination.
- Sand Pit & Building Block Zone: A calm exploration area for younger kids, promoting longer parent-child interactions.
- Interactive Soccer Zone: Supports multiplayer games to boost social interaction and fun.
Efficient Production & On-Time Delivery
With a tight schedule and high expectations, we mobilized multiple resources and worked overtime to ensure the project opened on time for the summer vacation:
- Order Date: April 28, 2024
- Production Time: 35 days
- Shipping Date: June 5, 2024
- Installation Period: June 29 – July 18 (19 days)
Full-Service Support
- Our dedicated project manager ensured smooth communication throughout every stage
- On-site engineers supervised installation with strict safety and quality standards
- Provide pre-opening training to help the client quickly launch and start generating revenue
Project Results: Boosting Traffic and Increasing Revenue
Significant Increase in Passenger Flow
Over 500 visitors came on opening day, and overall mall traffic rose by 20%, bringing new energy to the top floor.
Stronger Business Impact
The new play area boosted nearby businesses. Food and retail sales on the same floor grew by 40%.
Bring New Life to Your Venue – Beston Rides Has the Solution!
With creative design and diverse play features, we brought new life to the Semey indoor playground. Crowds came back, energy returned, and the place became a local favorite once again. If your venue is losing visitors or has outdated equipment, contact Beston Rides today! We’ll help you upgrade your space and turn it into a fun, busy, and profitable spot.
