On March 21st, 2026, amid the Nauryz festival (Kazakh New Year), Kyzylorda officially unveiled its spectacular new landmark: a 50-meter Ferris wheel in the First President of the Republic of Kazakhstan Park.
A Grand Unveiling Under the “Taza Qazaqstan” Campaign
Designed and manufactured by Beston Rides, the Ferris wheel stands as a key icon of the national “Taza Qazaqstan” (Clean Kazakhstan) campaign. Supported by Governor Nurlybek Nalibayev, the grand opening featured a prestigious ribbon-cutting, traditional dances, and a breathtaking light show. As night fell, the massive wheel transformed into a vibrant canvas, illuminating the skyline with the campaign logo and the national flag.
Project Origin: Elevating Kyzylorda’s Urban Landscape
To support the nationwide “Taza Qazaqstan” initiative, a leading Kazakh construction company spearheaded a government-backed project to build a world-class Ferris wheel in Presidential Park, partnering with Beston Rides as their trusted manufacturer.
The Double Challenge
- High Aesthetic Demands: The Ferris wheel required highly customized, dynamic LEDs to serve as a high-impact tool for city promotion and cultural storytelling.
- Tight Deadline: The project demanded rapid on-site setup to guarantee a grand opening precisely on Nauryz.
How Beston Rides Delivered the Vision
Custom LED System: Advanced Luxury Lighting
Engineered with a luxurious dual-sided, programmable LED system, the Beston 50m Ferris wheel stands in Kyzylorda’s Presidential Park as a vibrant urban landmark that brings diverse themes to life.
- 360° Skyline Visibility: Dual-sided luxury LEDs ensure maximum 360-degree visibility across the city.
- Ready-to-Use Displays: Our team uploads custom animations right on-site, including motifs dedicated to the “Taza Qazaqstan” campaign.
- User-Friendly Custom Uploads: Operators can easily upload other media, turning the wheel into a massive, glowing screen for cultural promotions or brand advertising.
4-Month Rapid Execution: Precision On-Site Engineering
To meet the urgent deadline, Beston Rides dispatched an experienced engineering team to Kazakhstan to lead assembly and commissioning. Working hand-in-hand with local laborers, we eliminated downtime and completed the entire project in just 4 months:
- Structural Assembly: 3 months for frame erection and safety testing.
- LED Integration & Commissioning: 1 month to install and program the lighting systems.
Technical Specifications: Beston 50-Meter Ferris Wheel
Built to international safety standards, the Beston 50m Ferris wheel delivers reliable, long-term operation even in Kazakhstan’s strong winds.
Core Specifications
- Total Height: 50m
- Rotation Diameter: 45.2m
- Footprint: 24m × 17m
- Capacity: 32 cabins (128 passengers)
- Service Life: 20 years
Design Highlights
- Climate Control: Dual-system heating &cooling air conditioning
- Premium Experience: 16 cabins feature transparent glass floors for thrill views
- Wind Safety: Integrated anti-sway dampening systems for high-wind stability
A New Urban Economy Booster and Tourism Hub
Today, this Ferris wheel successfully lights up the city skyline and has become a popular attraction, elevating the city’s modern image. Ready to elevate your city’s skyline with a landmark LED Ferris wheel? Contact Beston Rides now to discuss your customized solution!
