A new world of laughter! A new space-themed indoor playground has opened in Indonesia, bringing laughter and joy everywhere! Abundant facilities such as big slides make people want to play just by looking at them! Let’s learn about the story behind the joy.
Challenge: Chaotic Partitions of Traditional Indoor Playgrounds
The target audience of traditional indoor playgrounds is limited to children and toddlers. Due to the monotony and chaos of built-in equipment, some adults and even teenagers are turned away and cannot play.
Project Goal: A Technological & Exploratory Playground for All Ages
In order to enhance comprehensiveness and playability, clients expected to develop a comprehensive indoor playground by integrating unique exploratory theme and various technological indoor playground equipment. Through this integration, it can not only stimulate children’s enthusiasm for exploration, but also attract young people to challenge themselves.
Beston Rides Actions to Make Indonesian Project a Comprehensive Indoor Park
Considering the different entertainment needs of people of different age groups, Beston Rides starts from three aspects including theme setting and venue layout to create an immersive indoor comprehensive park for our client.
Immersive Space Theme Setting
We set the theme as a space background that is popular among both adults and children, and also, this theme can be well combined with technology and exploration.
- Environmental Storytelling: Combined with colorful lighting fixtures, a primary color palette of gray, blue, and white creates a cosmic atmosphere.
- Character Insertion: A smart wristband transforms into an astronaut ID, allowing users to clock in and out and “enter” their information.
All-age Venue Layout
Special experiences designed for different age groups from a set of theme park rides:
- Young 3-6 Children: Sensory training in the soft-shell protective area.
- School-age 6-12 Children: STEM education through a spaceship piloting simulation game in the e-sports area.
- Teens and Families: Physical energy release in the physical fitness development area, collaborative tasks in the interactive game area.
Success: Excellent Operation Effect of Space-theme Indoor Playground
The joy can even be felt through the screen! This park has attracted numerous tourists since its opening day, and people of all ages can experience the joy it brings. Let’s look at the data within three months of opening:
- Daily Average Customer Flow: 280, with weekend peaks exceeding 500.
- Member Conversion Rate: 45%, with repeat purchase rate increasing by 300%.
- Member Retention Rate: 78%, 36% higher than the industry average.
As a partner, we are proud that it has brought joy to countless families. If you also want to build a comprehensive indoor park, welcome to contact Beston Rides!
